With relation to lead generation, it seems that there is often confusion in the industry about the difference between marketing and advertising.

In franchising, ‘marketing’ is the planning of, and steps taken to bring franchisors and potential franchisees together.

‘Advertising’ basically tells a story about the franchise opportunity to attract attention. Advertising is a step in the marketing process.

Also forming part of the overall marketing strategy are the emails sent to prospects, the social media portfolio, blogs and any informational documents used to promote the features of the franchise opportunity.