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Why do 10% of franchise brands recruit 75% of available potential franchisees every year?

by Dugan Aylen | Mar 25, 2015 | Franchise Recruitment, Franchising

90% of franchise brands in the UK don’t have an effective recruitment strategy!! Why is it that only 10% of franchise brands in the UK end up recruiting around 75% of the available potential franchisees every year? In the UK it seems that the standard procedure...

Should Franchisors Exhibit at Franchise Shows?

by Dugan Aylen | Aug 12, 2014 | Franchise Recruitment, Franchising

The context of this question is really important to understand and the question we would ask is: “What do you hope to achieve by exhibiting at a franchise show?” If the main reason is to sign more franchisees then please read on…

The Science & The Art of Franchisee Recruitment

by Dugan Aylen | Nov 21, 2013 | Franchise Recruitment, Franchising, News

Once a successful company has set up as a franchise, the objective is to become a nationally recognised brand in their particular sector.  The only way to do this is to recruit franchisees to cover every territory available. By selecting the right franchisees for...

Starting your franchise by selling part of an existing established area

by Dugan Aylen | Nov 1, 2011 | Franchising

If you are wanting to sell part of your established area, then the best thing would be to put together a really great package and use this to get your first franchisee on board. It would not be called a resale, but rather a franchise area available with an existing...

What percentage of the franchise fee do recruitment agents usually take?

by Dugan Aylen | Oct 12, 2011 | Franchise Recruitment, Franchising

This is a question I get asked a lot, so here is a straight and realistic answer to this question: In terms of percentage of franchise fee that franchise recruitment consultants will look to take, it varies vastly according to their expertise, experience, what...
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Recent Posts

  • Why do 10% of franchise brands recruit 75% of available potential franchisees every year?
  • Should Franchisors Exhibit at Franchise Shows?
  • The Science & The Art of Franchisee Recruitment
  • Starting your franchise by selling part of an existing established area
  • What percentage of the franchise fee do recruitment agents usually take?

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