by Dugan Aylen | Mar 25, 2015 | Franchise Recruitment, Franchising
90% of franchise brands in the UK don’t have an effective recruitment strategy!! Why is it that only 10% of franchise brands in the UK end up recruiting around 75% of the available potential franchisees every year? In the UK it seems that the standard procedure...
by Dugan Aylen | Aug 12, 2014 | Franchise Recruitment, Franchising
The context of this question is really important to understand and the question we would ask is: “What do you hope to achieve by exhibiting at a franchise show?” If the main reason is to sign more franchisees then please read on…
by Dugan Aylen | Nov 21, 2013 | Franchise Recruitment, Franchising, News
Once a successful company has set up as a franchise, the objective is to become a nationally recognised brand in their particular sector. The only way to do this is to recruit franchisees to cover every territory available. By selecting the right franchisees for...
by Dugan Aylen | Nov 1, 2011 | Franchising
If you are wanting to sell part of your established area, then the best thing would be to put together a really great package and use this to get your first franchisee on board. It would not be called a resale, but rather a franchise area available with an existing...
by Dugan Aylen | Oct 12, 2011 | Franchise Recruitment, Franchising
This is a question I get asked a lot, so here is a straight and realistic answer to this question: In terms of percentage of franchise fee that franchise recruitment consultants will look to take, it varies vastly according to their expertise, experience, what...
by Dugan Aylen | Jun 28, 2011 | Franchising
I was asked this question by a franchisor recently and spent quite a bit of time carrying out analysis to answer this and thought it would be useful to share this with others… The question of how many franchisors a serious lead looks at, and what percentage of...