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Why do 10% of franchise brands recruit 75% of available potential franchisees every year?

by Dugan Aylen | Mar 25, 2015 | Franchise Recruitment, Franchising

90% of franchise brands in the UK don’t have an effective recruitment strategy!! Why is it that only 10% of franchise brands in the UK end up recruiting around 75% of the available potential franchisees every year? In the UK it seems that the standard procedure...

Should Franchisors Exhibit at Franchise Shows?

by Dugan Aylen | Aug 12, 2014 | Franchise Recruitment, Franchising

The context of this question is really important to understand and the question we would ask is: “What do you hope to achieve by exhibiting at a franchise show?” If the main reason is to sign more franchisees then please read on…

The Science & The Art of Franchisee Recruitment

by Dugan Aylen | Nov 21, 2013 | Franchise Recruitment, Franchising, News

Once a successful company has set up as a franchise, the objective is to become a nationally recognised brand in their particular sector.  The only way to do this is to recruit franchisees to cover every territory available. By selecting the right franchisees for...

What percentage of the franchise fee do recruitment agents usually take?

by Dugan Aylen | Oct 12, 2011 | Franchise Recruitment, Franchising

This is a question I get asked a lot, so here is a straight and realistic answer to this question: In terms of percentage of franchise fee that franchise recruitment consultants will look to take, it varies vastly according to their expertise, experience, what...

Are Franchise Shows the Best Place for New Franchisors?

by Dugan Aylen | Oct 14, 2010 | Franchise Recruitment, Franchising

In the UK it seems that the standard procedure for a newly set-up franchise brand is to book a stand at a franchise exhibition even though the majority of new brands will find it difficult to recruit their first franchisees through a show. Shows can end up costing up...

‘Franchisee’ or ‘Franchise Owner’ – is there a difference?

by Dugan Aylen | Jun 19, 2009 | Franchise Recruitment, Franchising

I was at the BFA Franchisor of Year Awards on Thursday night to see TaxAssist just pipped to the post by Countrywide Grounds Maintenance amidst the usual pumping dance music accompanying those honoured to the stage! Andrew Quail, the head of business services at the...

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Recent Posts

  • Why do 10% of franchise brands recruit 75% of available potential franchisees every year?
  • Should Franchisors Exhibit at Franchise Shows?
  • The Science & The Art of Franchisee Recruitment
  • Starting your franchise by selling part of an existing established area
  • What percentage of the franchise fee do recruitment agents usually take?

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